Origin of ADIDAS

                                                        SOURCE:http://visualistan.com

             Adidas AG (German: AH-dee-DAHS) stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.

            The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas' business rival.

             Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".The brand name is uncapitalized and is stylized with a lower case "a".

                                  

                                                        SOURCE:http://1000logos.net

                                                         

                                                    SOURCE:http://logos.fandom.com

1971

When Adidas expanded into the leisure and apparel markets, its famous the trefoil logo was developed. The mark was chosen from more than 100 ideas put forward. While it still included the three stripes, its three-leaf shape is meant to represent the main landmasses of the Americas, Europe and Africa, and Asia respectively. The intersecting lines across the three forms signify diversity.

While the trefoil later became a corporate symbol, it's this logo that has been scored into the cultural consciousness. Bob Marley, The Doors, The Sex Pistols, The Clash were all snapped in Adidas. Even David Bowie was seen sporting the brand, and Run-DMC celebrated it by not just wearing the shoes - they even rapped about 'My Adidas'. Thanks to the trefoil, the company was no longer the preserve of athletes.

                                        

                                             SOURCE:http://en.wikipedia.org

1990

With the trefoil a fashion success, a new logo was needed for sporting products. Originally crafted by creative director Peter Moore in 1990, the performance logo was initially used on the company's Equipment range of sporting goods. The three stripes come directly from those seen on early Adidas sports shoes, but also form the shape of a mountain, which represents the challenges athletes face.

This design - criticised early on for being bland and boring - was was adopted as the company logo in 1997 after it was decided the trefoil logo would now only be used on heritage products; an Originals range that includes classic designs such as Stan Smith and Rod Laver trainers.

                                         

                                                     SOURCE:http://annanilsen.com

2002

NEO means new: New by definition. New in concept. New in spirit.

Adidas NEO is a sub-brand under the Adidas Group, promoting the style and fashion factor, and targeted primarily towards the young generation, especially the teenagers.

Also, the main goal of this sub-brand is to enable the use of the social tools such as a social mirror and the opportunity to, literally, shop at the window with the touch of a button. The second most important goal has been to  have a range of products that are affordable, keeping in mind the average expenditure of a teenager. 

             

                                               SOURCE:http://logosvector.net

2005

The word mark that Adidas has used since 2005 goes back to the simplicity of the three stripes and is said to represent quality and leadership, and maintains flexibility for the future. Adidas is now just one company in the Adidas Group, which also includes Reebok and TaylorMade.

But the iconic trefoil endures. It's the trefoil that inspires sneakerheads and Originals fanatics. Built on the foundations of the three stripes, it's everything a good sporting logo should be - understated, iconic, cool. Like all great design, it's as much about function as it is about form. The trefoil is the logo that helped Adidas transcend the sporting arena and permeate every corner of popular culture.